Analyze External Links
Analyzing...
External Link Analysis
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Manage Your Outbound Link Profile
Audit external links to protect your domain authority and comply with Google's linking guidelines
External links point from your website to other domains. While linking to quality resources improves user experience and shows Google your content is well-researched, unmanaged outbound links can dilute your authority or link to spammy sites. This tool helps you audit every external link on a page.
Why External Links Matter
Outbound links signal to search engines what resources you trust and recommend. Links with nofollow tell bots not to pass PageRank, sponsored indicates paid links, and UGC marks user-generated content. Properly attributing your external links is essential for compliance with Google's link spam policies.
What This Tool Checks
All Outbound Links
Finds every link pointing to external domains from the analyzed page.
Rel Attributes
Checks for nofollow, sponsored, and ugc link attributes.
Domain Analysis
Groups links by target domain to see which sites you link to most.
Anchor Text
Shows the clickable text used for each outbound link.
Best Practices
- Link to authoritative, relevant sources to build trust with search engines.
- Use rel='nofollow' for untrusted or user-generated content links.
- Use rel='sponsored' for paid links, affiliate links, and advertisements.
- Regularly audit outbound links to catch any linking to spammy or broken sites.
- Don't add nofollow to all external links — natural dofollow links to quality sites are healthy.
- Open external links in new tabs (_blank) to keep users on your site.
Frequently Asked Questions
Do external links hurt SEO?
Quality external links actually help SEO by showing your content is well-researched. Only low-quality or spammy external links can be harmful. The key is linking to relevant, authoritative sources.
When should I use nofollow on external links?
Use nofollow for untrusted content, paid/sponsored links, user-generated content (comments, forums), and links to login or registration pages. Don't overuse it — natural dofollow links are fine.
What is the difference between nofollow, sponsored, and ugc?
nofollow is a general hint not to pass link equity. sponsored specifically marks paid or affiliate links. ugc marks user-generated content like comments. Google treats them as hints for ranking purposes.