Generate Schema Markup
Structured Data Made Easy for Better Search Visibility
Generate JSON-LD schema markup to unlock rich results, knowledge panels, and enhanced snippets in Google Search
Schema markup (structured data) helps search engines understand your content better. By adding JSON-LD schema to your pages, you can qualify for rich results like FAQ dropdowns, product cards with prices and ratings, article previews, and business knowledge panels — all of which dramatically improve your click-through rates.
What is Schema Markup?
Schema markup is a structured data vocabulary (schema.org) that you add to your HTML to help search engines understand your content type and context. JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format by Google. When implemented correctly, schema markup can trigger rich results — enhanced search listings that stand out from regular blue links.
Supported Schema Types
FAQ Schema
Display FAQ dropdowns directly in search results. Great for FAQ pages, support articles, and how-to guides.
Product Schema
Show product details like price, availability, and ratings in search results. Essential for ecommerce.
Article Schema
Help Google understand your blog posts and news articles. Shows author, publisher, and dates in search.
LocalBusiness Schema
Appear in local search results and Google Maps with your business details, hours, and location.
Best Practices
- Always use JSON-LD format — it's Google's recommended structured data format.
- Place the script tag in the <head> section of your page for optimal crawling.
- Only mark up content that is visible on the page — hidden content violates guidelines.
- Test your markup using Google's Rich Results Test before deploying.
- Keep schema data consistent with the actual page content.
- Use one schema type per page for best results.
Frequently Asked Questions
Does schema markup help SEO?
Schema markup doesn't directly influence rankings, but rich results dramatically improve click-through rates (up to 30% higher). Higher CTR can indirectly improve your rankings over time.
Where do I add the JSON-LD code?
Add the generated <script type='application/ld+json'> tag inside the <head> section of your HTML page. It can also work in the <body>, but <head> is preferred.
How do I test my schema markup?
Use Google's Rich Results Test (search.google.com/test/rich-results) or the Schema Markup Validator (validator.schema.org) to validate your markup.
Can I use multiple schemas on one page?
Yes, you can have multiple schema types on a single page, but each should accurately represent content that exists on that page. Don't add schemas for content that isn't visible.